Most companies know they need to promote their products and services by telling their story to attract customers. Many companies mistakenly believe that advertising and press releases are basically the same thing and can be used interchangeably. However, advertising and press releases have a different focus.

In the modern day, digital advertising has become popularized due to its interactivity and widespread reach, leading many companies to believe it is now the best form of advertising. However, print advertising offers many advantages that digital will never have, backed by many years of established success.

The goal of sales representatives throughout the sales process is to establish trust and a solid relationship with customers. Great sales reps maintain and build that trust long after the initial sale is over.

Consistency is one of the most important concepts in branding. Often, companies can overwhelm consumers if their marketing is coming from too many directions at once. Contrasting campaigns confuse consumers, making them unsure of where to look next. To deliver a cohesive and recognizable brand identity, every single piece seen by a company’s clients must be consistent with the brand’s personality. 

One of the most crucial steps to making a business profitable is to determine and correctly target the audience. Once the target audience is defined, it becomes much easier to determine what marketing tactics to use.

A call to action (CTA) is a portion of an advertisement that aims to further engage your target audience. It tells the reader what to do to follow up on the ad, such as downloading, registering, or calling a phone number. Every ad should include a call to action, telling the reader to act now.

In order for photos to be printed at a very high quality, they must have a high resolution. Pictures on the internet are low resolution, so they are unable to be used for print.

An advertorial is an advertisement in the format of editorial content. Advertorials are found in printed media and are designed to look like independent news articles. The goal of advertorials is to interest readers by presenting them with an ad that seems more like a press release. An advertorial is a great way to start an advertising campaign. People buy from those they know, like and trust. Advertorials give you the opportunity to tell readers what sets you apart from your competitors.