Extreme Rush Apparel opened recently at The Silos at North Farm Marketplace in Alpharetta. Owned by Atlanta native Don Chao, Extreme Rush Apparel started as an online retailer of fitness apparel for elite athletes performing in such sports as Mixed Martial Arts, CrossFit and powerlifting. Shortly after launching, Amazon and Sears began selling Extreme Rush Apparel on their websites as well. The Alpharetta store is Extreme Rush Apparel's first in a series of brick-and-mortar stores planned to open in close proximity to high-end gyms across the country.

Extreme Rush Apparel has partnered with a local manufacturer from Stone Mountain, Ga., to begin production of its high-quality apparel. As a member of the community, Chao hopes that the introduction of a local business will eventually bring jobs and continued growth to the area. "Extreme Rush Apparel represents a unique brand because we don't mass-produce any of our styles. Customers can feel confident in knowing they are wearing exclusive fitness clothing," said Chao. "Extreme Rush Apparel prides itself on being designed and tested by the athletes we serve. In the end, we want the Extreme Rush Apparel community to feel good about working out and feel great in the workout apparel they choose. As an Atlanta area native, I'm excited to bring a lifestyle brand to residents." 12315 Crabapple Road, Suite 124-B, Alpharetta. ExtremeRush.com