Local farmers would host one-day shows for saddle clubs, hunt clubs, 4-H shows, and other multidisciplined events. Competitions grew in scale and popularity. Over time, these mom-and-pop shows were replaced by large-scale equestrian events, specializing in hunting, jumping, dressage, cross country, rodeos, and polo.
The Wills Park Equestrian Center became a haven for horse enthusiasts and regional competitors, which helped make north Fulton the horse capital of the South.
Today, the states horse industry has a $2.5 billion impact on the Georgia annual economy. Milton has the largest concentration of horses between Lexington, Kentucky, and Ocala, Florida, and more money is spent on horses in Milton than any other community in Georgia.