Cultured Brillance

By Anna Teal

 

Diamonds are a universal symbol of love. For some, a marriage proposal accompanied by an exquisite diamond ring is a lifelong dream. But along with the joys of getting engaged comes the challenge of getting the right ring at the right price. Good news for prospective brides and grooms — there are now additional options at more affordable price points, and Cultured Brilliance has just the solution: lab-grown diamonds.

 

What Is a Lab-Grown Diamond?

Cultured Brilliance founders Kathleen Dolan and Tony Rixom like to start with the technical definition: a diamond is a crystal form of pure carbon.

“The crystal can grow above or below ground; either way, the result is a diamond,” explains Dolan. “Mined diamonds are harvested deep in the ground, taking thousands of hours, dollars, and acres to collect just a few carats. This lengthy and costly process translates into environmental havoc and a higher cost to the consumer.”

Lab diamonds, on the other hand, are produced in a clean, controlled environment, utilizing heat and pressure, which are the same forces that Mother Nature uses to form the crystal. Lab-grown diamonds are certified and graded by the same organizations and same standards as mined diamonds. Other materials that look like diamonds, such as cubic zirconia or moissanite, are beautiful, but they are in a different class from diamonds.

The Federal Trade Commission (FTC) recognizes lab diamonds as true diamonds. In 2018, the FTC changed the trade definition of “diamond” to remove the words “from the ground,” further emphasizing that the birthplace of the diamond is not material.

 

Is There a Difference?

Consumers may ask, “Is there a difference between mined and lab-grown?” Essentially, there is no chemical, physical,
or optical difference.

“Even a jeweler cannot detect the difference between a diamond grown above or below,” says Rixom.

But there is a difference in price. The most desirable mined diamonds cost thousands and thousands of dollars, which can make them unaffordable for many. But lab-grown diamonds are available at a fraction of the cost.

“Typically, lab-grown diamonds will be a third to half of the price of a mined diamond,” says Dolan.

This new price point offers buyers a wider selection and the ability to buy that beautiful diamond for their special someone. For example, a couple came in expecting to spend $22,000 on a 2.5 carat solitaire and walked out spending less than $10,000!

 

The Ring of Your Dreams

When it comes to an engagement ring, most customers want their ring to be just as unique as they are. Cultured Brilliance has the ability to bring a unique vision to life.

“Often, customers will want a hybrid of two rings,” says Rixom. “We’re a full-custom shop. We can create a detailed CAD (3D) rendering and print the ring in wax before metal casting, taking the guesswork out of custom designs for our clients.”

 

The Cultured Brilliance Experience

Cultured Brilliance is a full-service jewelry store that specializes in lab-grown diamonds. They are set apart from other jewelers by their white-glove service and competitive pricing.

“Our business model allows us to pass savings on, but at the end of the day, it’s our customer service that’s so important. We treat our clients like family — with courtesy and respect — while going the extra mile to truly earn their business and future referrals,” explains Dolan.

Cultured Brilliance is very proud of its 5-star average and reviews like the following:

“I needed a very specific piece of jewelry, and I needed it fast. Despite being on vacation, Kathleen was able to track down exactly the piece I needed, at a price I could not turn down, and overnighted the piece from halfway across the country to satisfy my two-day deadline, all while taking time away from her Cancun resort holiday LOL. She’s like an angel swooping down to save my five-year anniversary. I’m keeping this number on speed dial.” – Harold L.

Cultured Brilliance is proud to honor America’s military and first responders by providing special discounts through its “Diamond Elite” program. In addition, Cultured Brilliance has a “Refer a Friend” program with rewards for both the buyer and the buyer’s friend.

 

How Can You Get the Cultured Brilliance Experience?

Those who wish to visit Cultured Brilliance can do so at the brand-new location on Main Street in Woodstock. In the showroom, customers can peruse a wide variety of engagement rings, necklaces, bracelets, earrings, and gifts.

Call to make an appointment for personalized service or to view a curated selection of diamonds. Cultured Brilliance also offers walk-in options during normal business hours: Tuesday-Thursday 10:00am-7:00pm, Friday 10:00am-5:00pm, Saturday 10:00am-4:00pm, closed Sunday and Monday (except by appointment).

 

Cultured Brillance

8744 Main Street, Suite 103
Woodstock, GA 30118
855-522-3663
CulturedBrilliance.com